LIFE ROLLS ON

Returning for the 8^th year as the “Official Charity” of the US Open of Surfing, Life Rolls On Foundation is a non-profit organization dedicated to improving the quality of life for young people affected by spinal cord injury and uses action sports as a platform to inspire infinite possibilities despite paralysis.

LRO founder Jesse Billauer was 17-years-old with a promising professional surfing career ahead of him when a wave pushed him head-first into a sandbar, fracturing his neck and severing his spinal cord, rendering him a quadriplegic. Despite paralysis, thanks to a positive attitude and with the help of friends like pro surfer Rob Machado, Jesse pushed beyond physical limitations to surf again. Billauer’s motto that “Life Rolls On” eventually led to the formation of Life Rolls On Foundation, an organization which now touches the lives of more than 100,000 people each year thorough quality of life programs, spinal cord injury campaigns and outreach to newly-injured individuals and their families.

On Sunday, July 26, preceding the Men’s Finals, Billauer, along with three Life Rolls On surfers, will charge the waves for the LRO “THEY WILL SURF AGAIN” EXPRESSION SESSION – a special exhibition of Life Rolls On’s signature program, They Will Surf Again.

Donations will be collected during the LRO They Will Surf Again Expression Session and several sponsors will host fundraisers for the charity throughout the Hurley US Open of Surfing. Guests are encouraged to support this worthy cause, as there are more than one million Americans living with spinal cord injuries and every 49 minutes, another spinal cord injury in America occurs.

For more information, visit www.LifeRollsOn.org and be sure to stop by the Life Rolls On booth in the Hurley US Open of Suring Festival Village.